Read Beyond the Label

Ever wonder what’s really in the product you’re using to protect your vehicle?

So did we.

 Why It’s Time to Look Beyond the Marketing

Most rustproofing and undercoating products make bold claims on their labels—“Stops Rust,” “Permanent Protection,” “Eco-Safe.” But what’s really inside? The truth is, many of these claims don’t hold up when you read the product’s SDS (Safety Data Sheet).

The SDS isn’t flashy. It’s not printed on the front of the can. But it’s required by law—where the real story lives.

We believe you deserve to know that story.

You’re Not Just a Customer. You’re a Smart Consumer.

This isn’t about throwing shade—it’s about shining a light.

We know our products don’t need hype. We let the ingredients, the science, and the long-term results speak for themselves. But you—you deserve to know what you’re applying, what it does, and why it matters.

 How to Spot Label Claims That Don’t Add Up

Claim: “Stops Rust Permanently”
Reality: No coating can permanently stop rust—maintenance is always required. That’s why NHOU offers annual checkups and a lifetime warranty option with professional application.

Claim: “Eco-Friendly Formula”
Reality: If the SDS lists only petroleum and solvents, ask what makes it “eco.” True eco-safe formulas are low-VOC and use natural additives like lanolin.

Claim: “Zero Maintenance Needed”
Reality: This often means the product is hard or permanent, which can trap moisture underneath if not applied correctly. These products can do more harm than good if cracked or chipped.

Education doesn’t pick sides—it raises standards.

Ready to See What’s Inside?

🔍 [View Our SDS Library]
📘 [Download the SDS  Guide]

Or head back to the product page and click the tab:
“Read Beyond the Label – What’s Really Inside?”

 What Does “Based In” Really Mean?

When a product label claims it is “based in” a certain ingredient, that phrase suggests the ingredient is a primary component—not just something added in small amounts.

For a claim like that to be accurate and not misleading, a few key things should be true:

1. It Must Be a Major Part of the Formula
   The ingredient should play a central role in the product’s performance—not just be added for marketing. A trace amount typically doesn’t justify a “based in” label.

2. It Should Appear in the SDS
   If the ingredient is meaningful to the product, it should show up in the Safety Data Sheet, especially in the composition section. If it’s not listed or barely mentioned, that’s a red flag.

3. Claims Should Match Real-World Performance
   Any benefits suggested by the ingredient—like long-term protection, eco-safety, or durability—need to be backed by real testing or technical data. Otherwise, the claim could be considered deceptive.

4. Regulations Require Truthfulness
   In the U.S., marketing language must be clear, truthful, and not misleading. Agencies like the FTC and OSHA can investigate vague or inflated ingredient claims.

Bottom line:
If a product says it’s “based in” something, you should expect that ingredient to be central to the formula, clearly listed in its documentation, and responsible for key performance benefits. Otherwise, it’s just clever labeling—not substance.

Guides for the Use of Environmental Marketing Claims